The Flit.com report, "Guide to Online Shopping: Lessons from the Real World" is based on observational research, interviews and traffic patterns gathered during the creation of Flit and since its December 2009 launch. Findings illustrate that although physical shopping patterns overwhelmingly break down into the same four steps – prepare, browse, compare, purchase – these steps tend to be compromised while shopping online due to the way we approach web-based tasks.

(1.8 Mb pdf)

The Flit.com Team